Digging deep to get to the root of hormonal health.

For far too long, our hormones have been our favourite scapegoats.
The ever-present troublemakers, shrouded in mystery. 

Instead of surrendering to them, at Aurelle, we’re on a mission to take back control. 
The first step in that direction is clarity. With decades of pharmaceutical know-how,
we access the finest expertise, research and data to get a grip on the varying issues
that plague women and their hormonal health. And clarity creates simplicity.

Aurelle takes all that’s complicated about hormone health and turns it into simple solutions so you can continue to bloom in your way.

With that in mind, we started with the one hormonal issue that alarmingly affects 1 in 5 Indian women - PCOS. Aurelle aims to be an ally, a friend, so you can focus on living your best life.

THE PCOS PUZZLE

Because even Science doesn’t have the answers.

It’s simple: when the cause is unknown, the cure can’t be found. The sheer variety of symptoms and suggested remedies can put the best of us in a tizzy. It affects each one differently and there simply isn’t a ‘one-size-fits-all’ solution.


But there is a way. We’ve done the hard work, so you have to do none.

With rigorous research, ample clinical studies, and a team of experts who really know their stuff, we’ve created a range of safe, natural products specifically designed for Indian women, with their diets and lifestyles in mind.

OUR FORMULATIONS

There’s a sea of information out there about hormone health.
Artificial hormones? Dietary changes? Lifestyle changes?
There’s no one right answer for everyone- but surely managing hormones can be easier.

Minimal Ingredients, Maximum Impact

We’ve left no stone unturned to ensure clean formulations, in precise ratios that guarantee high absorption, and ultimately the best results. We avoid anything that may be controversial or insufficiently tested. So you can rest assured, that with the highest quality and potency of natural ingredients, our selective range of products have zero side effects.

As natural as it gets

When it comes to what we put into our bodies, it’s got to be as nature meant it to be. We
replace synthetic ingredients with alternatives that are natural and safe. For instance, instead
of Ozempic, while a quick solution for weight loss, can have long-term harm, we ve chosen Berberine, a plant-based alternative for effective weight loss. And safer.

Settling for no less than the best

With national and global partners, combine - we have a deep understanding of Indian women s
lifestyles and body composition with access to cutting-edge research and rigorously tested
ingredients. Our formulations, crafted with input from nutritionists, biochemists, and doctors,
truly solve real-world problems with effective products. That actually work. For real.

No Fads. No gimmicks.

Ever wonder why medicines are usually always capsules or tablets? It’s because it’s the most efficient
way for the body to absorb them. That’s why you won’t find us packing in exotic ingredients just for
the sake of being attractive, or resort to formats like gummies that need colours & flavours to be
tasty. Those things compromise the efficacy of the remedy. Candy should be candy. These are serious, potent, proprietary blends that are sure to work.

Learn more about our ingredients

MEET THE FOUNDER

Aurelle was founded by Paridhi Maheshwari in 2024, with a clear vision: to establish an authentic, approachable, and science-backed nutraceuticals brand that would simplify the complexities of PCOS for Indian women.

Drawing from her own personal journey with PCOS, as well as from her extensive family background in pharmaceuticals, Paridhi was determined to navigate through the crowded and overwhelming online market landscape for nutraceuticals in India with products that would address specific needs with innovative formulations.

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